From A(staxanthin) to Z(inc)
A closer look at the nutrients, herbs, and ingredients doing the work.

The Power of Krill for Dogs & Cats
Your pet’s health starts with what’s in the bowl, and you have the power to fill it with everything your pet needs to thrive… like krill. This tiny crustacean is packed with omegas, antioxidants, and more — and can have a HUGE impact on your pet’s health. Read on to learn how!
Latest Articles in From A(staxanthin) to Z(inc)

Sea Algae: The Natural Ingredient Reshaping Dental Care for Dogs
How do you soften dog tartar? One word. Sea algae. Learn what it is, how it works, and most importantly, why it beats every other alternative on the market.

An Overlooked & Underrated Fatty Acid for Pets
Omegas are phenomenal. But what you might not realize is the TYPE matters. Dig into the details to discover how omegas can benefit your pet, particularly a super underrated type

Valerian Root to Relax & Destress
Our pet’s anxiety isn’t unlike our own. Learn more about fast-acting, natural solutions to ease your pup’s situational anxiety to untuck that tail and keep it wagging.

Fish Oil for Dogs & Cats: Is It the Best Choice?
Should I supplement my dog’s diet with omega-3s? Absolutely. Okay, so is fish oil good for dogs? Well, it does have some benefits, but our recommended supplement is krill. It’s

Supporting Joint Health
Humans and animals alike all deal with joint discomfort. It’s a common musculoskeletal issue that can result from a lack of necessary nutrients or from fierce & frequent play. Proper

5 Things You Need To Know About Taurine And Its Benefits For Dogs
Bandit celebrated his 5th Birthday by chasing younger dogs at the park, chowing down on his pupcake and howling along to a spirited, albeit off-key rendition of “Happy Birthday.” As
Milk Thistle
While some thistles are harmful weeds, Milk Thistle’s one thistle you should pay attention to. It’s been used historically to treat liver disease and gallbladder issues in 2-leggers, and it can be used to benefit four-leggers, too.
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