Now You Know
What pet food labels miss, trends get wrong, and science helps explain.
Cats and Kibble: Isn’t It About Time You Had The Talk?
Sit your kitty down. It’s time they understand that the best kibble for cats doesn’t exist. Cats have specific dietary needs, none of which are met on a kibble diet. So, what should a cat’s diet include?
Latest Articles in Now You Know
Do You Actually Need to Supplement Your Dog’s Diet?
Shelly scoops two perfectly leveled cups of dry yet overpoweringly pungent kibble. She lovingly drops them into the sea foam ceramic bowl adorned with paw prints. She scoops, pours, and
What No One’s Saying About Calming Herbs for Dogs
Many dog parents look for natural ways to relieve their dog’s anxiety, and herbs like valerian and chamomile are the go-to’s. But what if those calming herbs were carefully combined–
How Your Pet’s Gut Influences their Mood and Behavior
Your cat and dog’s microbiome– it’s as complex as your four-legger is, playing a role in everything from digestion to immune health to anxiety.
3 Dubious Pet Food Label Tricks You Need To Know
Guaranteed analysis, ingredient labels, packaging claims– what is a pet food label actually telling you about the quality of food? Get exactly what you want for your four-legger using these
Why do cats hate water?
Not all cats have an aversion to water, but for most, bathtubs and unexpected swims are likely last on the list of enjoyable things. But why does an animal that
A Cat Parent’s Guide to Anxiety
Just like you and me, cats can get anxiety. It’s a normal emotional response to a stressor. Fortunately, with a little know-how and careful observation, there’s so much you can
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