Now You Know
What pet food labels miss, trends get wrong, and science helps explain.

Cats and Kibble: Isn’t It About Time You Had The Talk?
Sit your kitty down. It’s time they understand that the best kibble for cats doesn’t exist. Cats have specific dietary needs, none of which are met on a kibble diet. So, what should a cat’s diet include?
Latest Articles in Now You Know

What Others Aren’t Telling You About “Low Carb” Dog Food
Marketing jargon like no grains or fillers! Crafted messaging like buy this recipe– it’s the lowest in carbs. These do little to tell you what you need to know. So,

The Secret to Picking Dog Foods for the Itchy, Allergy Dog
How do you choose the best food for your hot, inflamed allergy dog? We’ll give you a hint: it’s not kibble.

What No One’s Saying About Calming Herbs for Dogs
Many dog parents look for natural ways to relieve their dog’s anxiety, and herbs like valerian and chamomile are the go-to’s. But what if those calming herbs were carefully combined–

What Makes A Carnivore?
Dogs are meat-eaters and, as such, require a diet that’s founded on meat. Can they have some fruits and veggies in their diets? Absolutely. Can they have some grains in

Cat: The True Carnivore
Cats are meat-eaters and, as such, require a diet that’s founded on meat. Can they live without it? Absolutely not. Can they have some carbs in their diets? If its

3 Dubious Pet Food Label Tricks You Need To Know
Guaranteed analysis, ingredient labels, packaging claims– what is a pet food label actually telling you about the quality of food? Get exactly what you want for your four-legger using these
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