Now You Know
What pet food labels miss, trends get wrong, and science helps explain.

Cats and Kibble: Isn’t It About Time You Had The Talk?
Sit your kitty down. It’s time they understand that the best kibble for cats doesn’t exist. Cats have specific dietary needs, none of which are met on a kibble diet. So, what should a cat’s diet include?
Latest Articles in Now You Know

Cats and Kibble: Isn’t It About Time You Had The Talk?
Sit your kitty down. It’s time they understand that the best kibble for cats doesn’t exist. Cats have specific dietary needs, none of which are met on a kibble diet.

Do You Actually Need to Supplement Your Dog’s Diet?
Shelly scoops two perfectly leveled cups of dry yet overpoweringly pungent kibble. She lovingly drops them into the sea foam ceramic bowl adorned with paw prints. She scoops, pours, and

Cat: The True Carnivore
Cats are meat-eaters and, as such, require a diet that’s founded on meat. Can they live without it? Absolutely not. Can they have some carbs in their diets? If its

What Others Aren’t Telling You About “Low Carb” Dog Food
Marketing jargon like no grains or fillers! Crafted messaging like buy this recipe– it’s the lowest in carbs. These do little to tell you what you need to know. So,

Why do cats hate water?
Not all cats have an aversion to water, but for most, bathtubs and unexpected swims are likely last on the list of enjoyable things. But why does an animal that

What’s the Difference Between Air-Dried, Dry-Roasted, & Dehydrated Dog Food, Exactly?
Of course feeding a fresh, raw diet is best. But Dehydrated recipes, including dehydrated food, air-dried food and dry-roasted food offer an easy way to make sure your pet get’s
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